Quite a bit has changed for the Smyrl family business in 70 years. From the business focus to our office locations and personnel, we have seen many developments. But what has remained constant ever since Robert Smyrl, Sr founded a company under his own name is that we prioritize doing what is right for the client.
Our recent article about how we came to be Smyrl Insurance touched on the purpose statement that we use to describe our business. This statement is that we educate, nurture, and empower people through insurance. Whether you meet one of our agents out in the community or you take a look through our website, you will hear or see these words repeatedly. It’s not just a statement; it’s the guiding principle of how we conduct our business. We are always encouraged to hear our clients use these same words in their feedback about our service.
We Educate Clients About Insurance
Insurance can be a complex topic. Not only are there many different categories of insurance, but there are endless options within each type. The abundance of information can be overwhelming, and it can also lead many individuals and business owners to a mentality of distrust. People end up selecting for price alone, or for the convenience of a few clicks on a national provider’s website. Unfortunately, the result of these choices is often that the coverage is not right for the circumstances.
At Smyrl Insurance, educating our clients means taking our time with them. We never pop out a quote in just a few minutes. We get to know our clients and their needs first. Then we spend time talking about the insurance products that are likely a good fit. But we don’t stop there with education. We explain the policy so clients fully understand what is covered, what isn’t, and what kind of deductibles they should plan for.
We take it a step even further by educating clients on how to manage their risk so that they are less likely to need their insurance. For personal clients, this means driving safely, performing household maintenance, turning off the water before a vacation, cleaning dryer vents, and implementing extra safety measures. For commercial clients, we might talk about best practices in hiring, having safety procedures in place, and what to consider before making big changes in the business.
The education aspect of insurance is making sure clients know how to control everything that they can control and being prepared for the unfortunate events that are totally outside their control.
We Nurture Clients through the Insurance and Claims Process
When clients find that they need to use their insurance, it means something has gone wrong. That’s a tough moment, and just knowing that support is available can help someone calm down and catch their breath. We know that our services are most needed during a difficult time in someone’s life or business. We absolutely must be prepared to help our clients navigate their first steps through the problem.
We do a great job of nurturing our clients because we have already taken that time to get to know them. We build a relationship from the very start, so they feel comfortable reaching out when they need something. Sometimes, nurturing our clients is not about a claim. It might be a big life change that is causing some anxiety about their coverage. We are the reassuring voice on the phone, answering questions and making sure they understand what to do next.
When claims do happen, we help our clients face them. Not only do we provide that professional familiarity which allows them to feel more secure about getting through the problem, but we also provide tactical support. We walk clients through the claims process, keep them updated on how things are progressing, answer questions, and advocate on their behalf. Whether it’s a homeowners claim for property damage, an auto claim for a car accident, or a commercial claim for vandalism, we provide steady guidance until everything is complete.
We Empower Clients to Live in the Confidence of Their Coverage
Insurance policies create balance in risk management. Life and business are full of risks. Insurance allows people to conduct themselves with the knowledge that they are protected from many of those risks. If something should go wrong, there is a way to cover the costs and restore the situation in a timely manner.
Because we educate and nurture our clients about insurance, they feel more empowered to live their lives with confidence. They understand their policies, do their own part to reduce risks, and know what to do when there is a problem. The result is living or doing business with less stress about all the “what-ifs” that can cause overwhelming worry.
Empowered drivers and homeowners make smart decisions about their property and enjoy their investments more fully. Empowered business owners make bold moves that ignite growth and revenue. While insurance seems like a very background type of expense, its very existence often provides the layer of certainty that many people need in order to feel comfortable making day-to-day decisions.
Everything We Do is About the People We Serve
The most important word in our purpose statement is people. This is a business of personal relationships, and we take them very seriously. From the earliest days of Smyrl Real Estate and right through today at Smyrl Insurance, it has always been our top priority to be completely honest with our clients and to never cause them harm by our actions.
At our core, we are people working with people to provide protection for the biggest investments in their lives. Our team is dedicated to thinking about the people first because we don’t have a business without them. By staying true to this guiding principle of educating, nurturing, and empowering people through insurance, we have been blessed to become the multi-generational insurance agency for many families and family businesses.
If you feel like something is missing in your relationship with your current insurance provider, we welcome the opportunity to meet you. We can review your current policies and let you know if what you have matches your needs, or if maybe there are some options to consider. We have been working with drivers, homeowners, business owners, and others to make sure they have the right insurance and know how to use it for 70 years, and we’re always looking forward to helping someone new. Contact us to get started on your insurance review. We serve clients for auto, homeowners, renters, life, commercial, and other types of insurance in Hatfield, Lansdale, Souderton, Harleysville, and throughout the region in Montgomery County and Bucks County, Pennsylvania.
